Shazop: A New Addictive Clothing Shopping Website

Shazop is a brand new comparison shopping site, where shoppers can select designers dressers, shoes, and handbags, all from over 60 different retailers such as Neiman Marcus, Saks Fifth Avenue, Shopbop, Nordstrom, and Macy's - and compare size and prices. Shazop has become the new addictive clothing shopping website and could revolutionize the shopping for high-end fashion store.

Founder Andrea Marron, former Vice President of Digital at Nicole Miller, came up with the idea during her tenure at Nicole Miller. She noticed that whenever the company would distribute product to retailers, the mark downs would vary tremendously. In spring 2013, she teamed up with ZocDoc developer Amit Sawat, and Shazop began to come to realization.

It's obviously in its nasceny, but Marron thinks of the website as the Kayak of online shopping. "Way back in the day, you would go to ten different airline sites to try to find the best price on a flight," Marron said in an interview with Business Insider. "But now, it's a lot more convenient for a user to just go to Kayak to find the best flight. We want to be the one place that a consumer can go to to browse and find the best style for them and have all the information there for them on one page."

Right now, Shazop sells high end brands, like Tory Burch, Elizabeth & James, and Rag & Bone. This is intentional. 

"We thought that it's easier to brand yourself as high-end and later add the lower-end brand then to do the reverse," she said. Right now, she wants Shazop to be a "curated experience." In the coming weeks, Shazop will offer more brands, including Kate Spade, Balmain, and BCBG. Shazop will continue to add products and designers as the site grows, and Marron said that a suggestion will allow users to request brands they'd like to see on the site.

Not only is this beneficial to consumers, but Marron believes that retailers can benefit from this service, because it's "an opportunity for them. Let's say someone is browsing on Shazop for a dress and it's sold out at a retail that they had in mind ... another retailer could potentially pick up a customer by having that size in stock."

Yahoo Finance reports that, Shazop has accumulated tons of data and information while making the product. To capitalize on this, Shazop offers a B2B service called Ragtrades, which sells data to retailers to help them handle their pricing and buying methodologies. Marron told Business Insider that Ragtrades' most popular product is a price tracking dashboard.

Shazop is becoming addictive to online shoppers and can revolutionize high-end shopping. It is a great tool for online shoppers to get best prices on favorite products. Marron believes that when it comes to online shopping and in-store shopping, the lines are getting blurred.