Leading Mobile Marketer Kahuna Launches Retargeting App on Facebook

Mobile Marketer Kahuna is now expanding beyond Facebook as it announces a new retargeting tool that allows marketers to set conditions of discontinuing advertisements once the target consumer refuse to respond or have already made a purchase.

After successfully topping the mobile world with its effective marketing strategies, the leading mobile marketing automation company is now set to expand its service to the world of social networking most particularly in Facebook. Kahuna recently launched a new marketing tool called "Dynamic Audiences" which aims to foster customer delight, and drive engagement and revenue to the marketing realm of Facebook.

"Dynamic Audiences" allow marketers to set conditions for when an advertisement appears and disappears from the site. The new product schedules a certain advertisement to disappear only when a potential costumer refuses to respond to the offer or when they have already availed it. Not only does the Kahuna's new marketing tool programs the conditions, it also tracks the consumer's behavior in that particular Facebook application or advertisement.

The app-tracking tool is said to have used Kahuna's or mParticle's SDK or software development kit which provides it access to various mobile services.

It was reported that the CEO and co-founder of the mobile automation company Adam Marchick despise spammed ads. "I'm tired of getting ads that don't resonate," he said in an interview with Barry Levine.   

Facebook is known to be using another marketing tool called "Custom Audiences" which allows marketers to target their users manually. This tool does not track app behavior though. "No one else is doing this," Marchick emphasized. "A lot of what our competitors are doing is manual uploads of lists, companies like [Salesforce's] ExactTarget."

Kahuna's "Dynamic Audience" is believed to represent an expansion of its customer engagement engine and mobile marketing automation which targets intelligent communication beyond mobile webs or apps and now towards computer websites like Facebook.