Gumgum Inc.’s Business Expansion and Growth Funded by Morgan Stanley

Gumgum has officially announced that they were able to raise $26 million in a Series C round. This was led by the well-known, Morgan Stanley Expansion Capital, an American multinational financial services which is operating in around 42 countries with a staggering 60,000 employees. 

Gumgum Inc. was a game-changer in the field of advertising. In 2008, the company introduced in-image advertising. In just a matter of years, they have grown their clientele. Some of the companies that they were able to work with are Toyota, L'oreal and Walt Disney. This clearly proves that Gumgum is able to tap different industries, making them an immediate icon in the world of digital advertising as reported by Wall Street Journal.

There are also number of investors who have helped Gumgum in raising money. To date, Gumgum has already raised more than $36 million. This is going to be used for business expansion. Its CEO, Ophir Tanz believed that the company is more than in the field of in-image ads and described it more profoundly. Tanz said that they are not just a marketing company but rather an engineering company which centers on image recognition.

The funding will also help the company reach more countries. With that, it is expected to increase the number of their visitors per month. The exact figures are yet to be derived. Media Post reported that in 2014 Gumgum already had 300 million visitors per month. With the technology that they might come up because of the expansion brought about by the funding of different investors, Gumgum is yet to see their true potential.  

Meanwhile, Ben Plomion has already joined the company as the senior Vice President for Marketing. His wide connections with marketers is expected to boost the company's visibility even further.   

According to Ophir Tanz, as shared with The Wall Street Journal, the company may go public 2 years from now, or in 2017. However, they are not bound with a timeline for an IPO.