Under Armour reported $1.2 billion revenue for the third quarter, a first for the sports apparel

Product innovation and aggressive marketing helped Under Armour achieve $1.2 billion in revenue for its third-quarter earnings, the first time the sports apparel posted over a billion dollar mark.

According to a report published on Yahoo! Finance, the Baltimore sportswear maker's adjusted earnings per share at $0.45. Analysts estimated it to be lower, at $0.44, while their revenues were expected to be $1.18 billion.

Since the company launched more sports shoes, its footwear sales spiked 61 percent to $196 million. Its full-year net revenue is now projected to be higher at about $3.91 billion from the expected $3.84 billion.

The brand sold $866 million apparel in the third quarter. That is a 23 percent gain driven by improved offerings in baselayer clothing and the expansion of its Storm apparel line.

Meanwhile Baltimore Business Journal has reported that Under Armour revenue increased 28 percent from $938 in the same quarter last year. Under Armour's third-quarter profit rose 13 percent to $100 million from $89 million in the third quarter last year. This means, for this period, its stocks went up 45 cents per share from 41 cents.

According to The Baltimore Sun the company Under Armour attributed the spike in revenue to its apparel and athletic footwear innovations. Star athletes like Misty Copeland, Stephen Curry, Jordan Spieth, and Tom Brady are some of the biggest names that endorsed the products. Its global marketing campaign "Rule Yourself" also elevated the brand to newer heights.

The company's CEO Kevin Plank said "Our ongoing success in 2015 has been driven by innovative, head-to-toe product, combined with game-changing performances by our athletes.

Leveraging these great successes throughout 2015, our current Rule Yourself global marketing campaign highlights the training and dedication that drives our athletes to be their best on the biggest stages."

According to Plank, the results of the third-quarter report indicate that "building blocks" are in place to hit their revised sales goal for 2018, which is $7.5 billion.