Lake Tahoe’s tourism bureau commissions an interactive map, Tahoe marrying adventuring and beer drinking

Whether recreationists want to pedal, paddle or hike, the watering hole at the end of a long day exploring North Tahoe is the incentive that pushes many people to visit the spot. Moreover, Lake Tahoe's tourism bureau has commissioned an interactive map to help steer visitors from the trails to the nearest watering holes. 

North Tahoe has heightened up its operation to help adventure-seekers search for the perfect pairing of singletrack and suds or paddling and pints with the North Lake Tahoe Ale Trail Campaign. With an interactive online map, with a couple of video takes and a social media campaign, the tourism destination seeks to inspire and educate visitors as well as local residents to experience new trails and follow it up with a drink at a new bar. Beyond the digital displays of the movement, the campaign also encourages visitors to visit a participating stop or a North Lake Tahoe Visitor Center to receive a free Tahoe Ale Trail sticker after they share a photo online with the hashtag #TahoeAleTrail.

One can actually choose an activity from hiking to road and mountain biking, and paddling. A guest can even choose a trail, and the Ale Trail Map will ensure there's a frosty pint somewhere near the finish. "We're very passionate about our outdoors recreation up here, and the people that come here really want to get outside. We thought, how can we marry these two things?" stated Andy Chapman, the President and CEO of Incline Village and Crystal Bay's convention and tourism bureau via Outside Online.

Chapman also mentioned that it is not called the North Tahoe Drunken Trail for no reason. The point is not to drive around to a bunch of tap houses and get hammered, but to explore North Lake Tahoe, California, by foot, bike or boat with a frosty-beverage destination as a reward for a day well spent  outside.

Moreover, GrindTV claimed that the North Tahoe Ale Trail map has known 16 trails, routes and waterways designed for hiking,mountain biking, road biking and paddleboarding/kayaking, with 12 food and craft-brew stops all along the way. Outdoor adventures array from a sampling of the very populary Flume Trail to an amusing paddling route that takes trailers away from the crowded places.

And to make it clear for visitors, there are no new trails in North Lake Tahoe were blazed during the creation of the Ale Trail.  "A lot of visitors know about the Tahoe Rim Trail but maybe they don't know about the Fire Lookout, which has a big reward for a relatively short hike," mentioned Ryan Eller, owner of Mellow Fellow, a taprooms listed on the map. He continued, "There's a lot of 'locals-only' type trails and things."

Meanwhile, Chapman claimed that the first focus of the Ale Trail is on summer sports. However, he hopes to have a winter version prior the ski season hits. To date, many guests notice that most routes suggest an outdoor activity with a single bar as a destination, which Champman claims that it is on purpose.