The Batman v Superman Marketing Needs to Stop Pretending Lex Luthor Is a Real Person

The Batman v Superman movie has done much marketing to show that Lex Luthor is a real person. The movie character gives interview to media agencies, have his own website and even provide free wifi to people. This type of viral marketing has taken the situation to whole new level of strangeness.The Batman v Superman marketing needs to stop pretending Lex Luthor is a real person.

Gizmodo says that, imaginary LexCorp sponsored free wifi in New York Comic Con. The FAQ page of Comic Con says that free WiFi throughout the Javits Center will be provided by LexCorp Industries.

The page says to access the WiFi on-site at the Javits Center, connect to the "LexCorp" network from the list of available networks.You will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click "CONNECT" to gain access to the network. They ask your e-mail to connect to the system and you also have to watch a video commercial for LexCorp. All of this is really frustrating. The wi-fi had connectivity problems, so you were forced to give to them multiple times.

The sponsored content on Fortune and Wired is a whole new level of strange. Fortune's come out on October 5 and is a profile on Lex Luthor. It's not a video of Jesse Eisenberg in character as Lex Luthor. It's a written "article" about the life of fictional character Lex Luthor. And it is exactly as infuriating as it sounds.

Another sponsored content on Wired, in which fiction journalist Ron Troupe at Wired talks with Lex Luthor about the release of billionaire's new operating system, Lex/OS. The pair exchange quips and information about the new platform at the swanky and very expensive Penthouse Suite at the Part Metropolis Downtown.

While a majority of the interview is spent talking about the possible threat of "super" aliens and vigilante "bats," Luthor namedropped a mysterious new government agency. The Batman V Superman Marketing is doing a lot of insane things.

We've had a couple of years of fake websites for fake companies in movies and TV. But what's going on with Lex Luthor in Batman v Superman is beyond the pale. Even if these were well-written-which they certainly aren't-they'd still be doing an awful lot of telling and not showing.