German automobile company, Audi, is planning to start introducing more connected car-services within the Chinese auto market together with the help of Chinese web services provider, Baidu. Demand for driver-assistance systems as well as improvements to driverless technology has grown steadily within the Chinese auto market and this leads Audi and Baidu to take action.

Both Audi and Baidu already have a memorandum of agreement in place since January and the partnership is expected to be officially sealed sometime between May 25-27 at the international Consumer Electronics Show when the two parties sign their joint contract, according to Business Insider.

The two companies are already working on developing navigation map data to be installed into cars for easier navigation. Audi will also be featuring point-of-interest functions and positioning algorithms in their new automobiles with the help of technology provided by Baidu, according to Reuters. Audi remains active within the Asian market.

In addition to their planned automobile developments with Baidu, Audi is also working with Chinese telecom company Huawei to create a new China-specific LTE module that would be widely used within countries such as China, Japan, and Korea. The new LTE module will be used for faster data transmission.

Audi's continuing work within China stems from the company's belief that the country now stands as their number one market, according to Mobile World Live. The company notes that six out of every ten vehicles they sell these days are now sold out of Europe. The rate has grown from one out of ten that was in place 20 years ago.

While speaking at CES Asia held in Shanghai, China, Audi Chariman Rupert Stadler indicated that the recent developments they are attempting to make together with software and technology companies are parts of a long line of actions that they intend to continue well into the future.

Audi's partnership with Baidu may just be part of a long line of moves the company intends to make within one of its most essential markets.