World

Twitter continues to ask Chinese companies to buy advertising space on their service, despite being blocked in China

Twitter is not deterred by the ban of its platform in China. Instead of slowing down its marketing effort, the company continues to try to convince companies in the country to advertise on their service.

Twitter officials have already begun making presentations to several Chinese clients in Shanghai. Presentations were made during the Consumer Electronics Show Asia, also held inside the same city, according to Business Insider.

According to Peter Greenberger, director of sales for emerging markets at Twitter, the company is continuing to market their service to Chinese clients in part because they believe that those same individuals now feel the desire to take their companies global. Even the government of China is encouraging homegrown companies to go global, which means Twitter's efforts may not ultimately be for naught.

In place of Twitter, China has the Sina Weibo micro-blogging service as well as the WeChat messaging app. Fortune reveals that despite the state-imposed ban on Twitter, some Chinese entities are still able to utilize the service to spread some of their content, giving genuine hope that a partnership between the company and other Chinese outfits may still be formed.

Twitter generates a lot of revenue from advertisers that uses up its space. In the first quarter of 2015, the company has already reported $436 million in revenues stemming from partners who paid to have their ads posted into the timelines of numerous users, according to NDTV.

With Twitter counting over 302 million users all over the world, any company who chooses to do business with them can benefit greatly from a lot of exposure.

An alliance forming between Twitter and a Chinese company is also not that unusual. The company already works with Chinese smartphone manufacturer Xiaomi, goods producer Qingdao Haier, Air China, and online retailer Alibaba. Adding a few more companies to that list would seem to be an easy thing to pull off for the micro-blogging marvel.


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