AOL Rebrands and Comes Up With a New Look To Optimize Mobile Experience

AOL recently unveiled its new website interface, giving way to a fresh new design.

The new AOL look, is built on a modular grid integrated with Java Script as it incorporates video streaming on its new design. The company has high hopes on providing video content to its viewers, as it had "experienced a growth of 93.8% in video views" last year.

Reportedly, the redesign was said to cater to its increasing number of mobile users comprising more than 30% of its daily site viewers.

Recent reports indicate that AOL's mobile visitors have more than doubled, going up as high as 80% in the past year alone.

The site's traffic is significantly growing according to ComScore, as recent traffic reports indicate a constant growth of 20.6%, to 31.3 million views, from June 2014 up to April of this year.

AOL was once regarded as a "portal' to the internet but now its main focus is to become the go to site for news and entertainment.

AOL president Maureen Sullivan stated that the site has been "revamped to optimize for the mobile experience" and stressed of having a "no-feeds" approach which means all articles and videos will be chosen by its users as they log-on, since the new site boasts of a customized approach depending on a viewer's interest or preference.

"We have a joke that we've banned the words portal and welcome screen," Sullivan added.

The AOL president is hopeful that people will be convinced to take a second look at AOL, as it is not the same company anymore.

AOL is also the proud owner of other top-ranking content sites such as EndGadget, TechCrunch and The Huffington Post, which AOL CEO Tim Armstrong confirms he has no plan of selling at the moment.

In an interview, CEO Armstrong expalined, "We get approached to do things all the time," but emhasized that his job requires him to "keep all the optionality at the table."