Under Armour's MyFitnessPal and Endomondo apps now run in tandem

Fitness and food tracker apps MyFitnessPal and Endomondo have started sharing content with one another, several months after both companies were acquired by sports apparel and fitness technology maker Under Armour in a deal worth $560 million.

The content-sharing agreement means that users may now access the food data in MyFitnessPal without leaving the Endomondo app. MyFitnessPal has a user base of around 90 million, up five million since the deal with Under Armour was sealed in February this year. Copenhagen-based Endomondo has a smaller user base of about 20 million. Both companies currently operate as subisidiaries of Under Armour.

With the consolidation of MyFitnessPal and Endomondo's content, it is clear that Under Armour is set on building a multi-app online fitness tracker platform that will compete with stalwart athletic brands like Nike and Adidas, which have fitness platforms of their own as well. Kevin Plank, CEO of the Baltimore-based Under Armour, had previously disclosed his plans for the company, which involved turning Under Armour into a technology company aside from a sports apparel-oriented one.

"Exercises logged on the Endomondo app will sync to your MyFitnessPal account so the calories you burn and the duration of the activity will automatically be logged to your Exercise Diary," the official MyFitnessPal blog makes the announcement.

Aside from MyFitnessPal and Endomondo, Under Armour already owns MapMyFitness, another popular mapping and fitness tracker app, which it bought in December of 2013. In addition, it also owns UA Record, a social network for fitness buffs with tools for collecting, analyzing and sharing fitness data. The four apps comprise Under Armour's Connected Fitness group, which is the name for the company's digital division. Under Armour envisions UA Record to be a fitness dashboard, with content and data from users of all the apps owned by Under Armour connected and sharing to it.