HANA Vora software, the just-launched database query tool from SAP AG, has been developed to enable users to make a sense of a deluge of real-world data emerging from several transactions including retailing, transport systems, social media, online transactions, etc.

With the launching of advanced database query tool SAP HANA Vora, SAP is expected to increase its market share.

The SAP HANA Vora database query software offers businesses a deep insight into the huge volumes of data that organizations flooded with emanating from customer feedback along with sensors installed in products, vehicles and networks. 

The major challenge before the Europe's biggest software company is getting acceptance from customer base. SAP has to convince its customers including multinational companies to adopt its new SAP HANA Vora software.

For this, it has to prove that new tool can handle most demanding tasks in database and convince them to replace the existing other systems. 

SAP HANA Vora works along with Apache Hadoop, a popular open source framework among software developers engaged in database. SAP HANA Vora is ideal for huge and massive databases of government statistics to scientific calculations and credit card data. 

SAP Chief Technology Officer Quentin Clark said: "The new datasets that are emerging are going to have a profound impact on how a business is going to function and what its options are."

The visual analysis tools in HANA Vora enable users or customers to mend existing organizational data with less structured, external data imported from Hadoop to create more comprehensive views of trends affecting their business decision-making.

Business planning applications segment generates revenues for SAP. The Business planning applications are always running on databases provided by rival companies such as Oracle, IBM and Microsoft. 
To fill this gap, SAP introduced its own database in 2010. It also launched S4 HANA in early this year. S4 HANA runs SAP's mainstay business planning software.

Gartner analyst Derek Prior said: "All this is heading in the right direction. But, HANA is a bet-your-house application. You don't mess with it and upgrade it at the drop of a hat."

Gartner expects that only 35 percent of SAP's core business customers will be shifted over to HANA by 2020, while majority of customers are in wait and see for the end results whether the new database is reliable to handle their valuable data.

SAP has also launched new set of cloud-based micro business services to further support their customers in the wake of HANA Vora. The new services also include customer marketing packages and service feature to compute local taxes anywhere in the world.