Start ups yet to catch up digital content marketing

Majority of new entrepreneurs find it difficult to make use of the digital content marketing platform in exploring the global market. Many start ups and small entrepreneurs should evolve their own digital content strategies to promote their products and services in the global market, advice marketing gurus.

Hiring an online marketing strategist may be expensive for small entrepreneurs, but getting valuable advices by interacting and sharing one's views with experts is more flexible and affordable for new entrepreneurs.

Industry seminars and trade events offer such platform exchanging views and update on the business trends. The Content Inc summit is such event, to be held on 11 September in Ohio, on digital content marketing.

This platform enables entrepreneurs and small business owners to collaborate, network and share views on the role of content in promoting the business online.

Major corporates invest millions of dollars in market research and advertizing for promoting their products and services. Small entrepreneurs can't compete with them. Here comes the digital content marketing that enables them to promote the products and services globally. The smart phone revolution has been changing the way online advertising dynamics.

It's estimated that over 40 percent the world population will have smart phones by end of this year. So using technology and innovative digital content will enable small and new start ups to grow in the competitive global market.

The Content Inc summit is considered to be the world's largest content event and it brings together the industry's thinkers and strategists enabling new entrepreneurs to tap the vast resources available to build business by leveraging digital content. The effective management of digital content marketing will help businesses reach target audiences.

More than 80 sessions covering several issues in digital content marketing would provide an insight into content strategy, integration, measurement, marketing, effective way to reach target audience.

According to Google, more number of people using smart phones for online search than desktop users in over 11 countries including the US, Japan. Smart phones are fast becoming a part of day-to-day life. People are depending on smart phones for everything right from searching for meaning of a word to booking cab, knowing about nearby restaurant, booking a flight ticket, buying groceries and the list is endless.

Mobile phone has already become a catalyst in revolutionizing the digital content marketing. Regardless of size of the company or investment potential, anyone can explore the huge potential in online marketing as digital content marketing strategies offer equal opportunities to small and big.