While other tech stock slowly climbing, Netflix stock continues to suffer as its share price fell lower than $100 and recorded almost 18 percent loss in value since last week. The problem might be due to effort by other streaming rivals of adding more feature on their service stealing Netflix market share in the online movie streaming business.

The decline comes in after Netflix's rival, Hulu announces that their premium service will be ads free starting this month, for only $11.99 per month. Hulu also has made a new agreement with cable network Epix after Netflix ended their agreement with Epix. This will give Hulu more access to new movies and attract more new users. Besides Hulu, Amazon also announced the offline download service feature for their prime subscribers which put more pressure on Netflix according to Fortune.  

Currently, the company is not planning to add any new feature anytime soon as what their rivals did according to Netflix Chief Product Officer Neil Hunt. He said to Gizmodo that "One of the things I've learned is that every time you offer a choice, you paralyze some people who can't decide if that's what they want to do or not".

Besides challenge from Amazon and Hulu, Apple is also planning to enter the online streaming business through their Apple TV product. The company is reported to be dealing with Hollywood executive to come out with their own original video program.

Netflix is not worried about the rivalry as the company is slowly becoming the next HBO by producing their own original program such as the "House of Cards" and "Orange is the New Black". Besides having their own program, Fox News reported that Netflix also invested in movie production such as Brad Pitt's "War Machine" which give the company access to broadcast the movie.

On a positive note, Netflix has finally launched their service in Japan and the company CEO and founder, Reed Hastings said they are planning to expand their business in more countries in Asia soon such as Singapore in early 2016.

According to Fox News, there are 62.3 million Netflix subscribers in the first quarter of 2015 with almost 5 million users in the first three months of the year alone. The company is expecting to have around 600, 000 more subscribers by the end of second quarter of this year. Currently, the company market capitalization is worth $48 billion and its return in 2104 is $267 million.