Hyatt Regency New Branding Campaign: Celebrating 50th Anniversary; Launches ‘It's Good Not to Be Home’ Global Marketing Campaign

Hyatt Regency's New Branding Campaign, "It's Good Not to Be Home" is the hotel's biggest global marketing ad for celebrating its 50 years in history. It celebrates the freedom while being away and finding a home away from home. It was launched in the US, then UK and India and will also be featured in November to China and Japan.

In celebration of Hyatt Regency's New Branding Campaign, Sandra Cordova Micek says that it is actually good to break free from usual routine and feel the freedom of traveling and finding comfort away from home, according to Branding Magazine.

"We heard loud and clear from travelers around the world that while it is good to be home, there is an inherent freedom in traveling and breaking from routine, making new connections and experiencing new things," said Sandra Cordova Micek, senior vice president global brands, Hyatt. "This campaign lets travelers know that we not only understand, we agree. That's why we are celebrating the simple human truths about travel that sometimes being away from home can actually be good. The Hyatt Regency brand gives guests everything they need in one place - fantastic hotels and resorts around the world, caring staff, excellent food, and the list goes on."

Hyatt Regency's New Branding Campaign collaborates with advertising agency Pereira & O'Dell to create several campaigns, including TV, social, digital, print media, outdoor, conference take-overs and in-hotel activations. These ads kicks off in October and November targeting both consumers and meeting planners, PR Newswire reports.

Hyatt Regency's New Branding Campaign has partnered with Comedy Central on following a comedian on the road during the New York Comedy festival. The partnership is believed to tap into the universal power of humor to bring people together by celebrating funny 'not at home' moments." Apart from Comedy Central, Hyatt regency has teamed up with Fast Company to bring connection to entrepreneurial-minded travelers.