Uber and BMW partners up to launch the new 7 Series

The BMW 7 has teamed up with Uber Technologies Inc for only one day on October 19, to promote the all-new 2016 BMW 7 Series. Uber users in selected cities in the US were able to get complimentary rides in BMW 7, which will be on sale October 24.

The cross-marketing deal was also held this past weekend when BMW 7 Series customers received exclusive and on-demand test drive through Uber app. Some customers in the selected cities in the US including New York, Los Angeles, Miami, and Chicago were able to get an early glimpse at the most innovative sedan using Uber app on smartphones.

Regarding to this event, Product Manager for BMW North America Jason Chan said, as reported on Carcoops, "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch."

The Head of Business&Marketing of Uber Amy Friedlander Hoffman added that offering Uber riders the unique chance to upgrade their ride was the best way to celebrate the launch of the BMW 7 Series.

On the event, lucky Uber users were able to get the chance to ride in the BMW 7, driven to a destination of their choice by a BMW product Specialist. As reported on Forbes, this event may be the closest many of its test riders to experiencing the elite ride.

The 2016 BMW 7 Series will be available in the US showrooms including 740i and 750Li models. According to BMW Blog, the manufacturer's suggested retail price for the BMW 740i will be $81,300 and the BMW 750i xDrive will be $97,400. The prices do not include destination and handling costs.

The BMW 750Li model is fitted with a revised 4.4 litre Twin Power twin-turbocharged V8, with the turbos mounted in between v-shaped cylinder bank. This engine will develop 445 horsepower and 480 lb-ft of torque which be available at 1,800 rpm. While the BMW 740i model is fitted with an all-new 3.0 litre Twin Power straight-six engine, developing 320 horsepower.

The BMW 7 Series will be available with 13 exterior colors: Alpine White, Jet Black, Carbon Black Metallic, Black Sapphire Black, Cashmere Silver Metallic, Glacier Silver Metallic, Imperial Blue Metallic, Dark Graphite Metallic, Mineral White Metallic, Singapore Gray Metallic, Jatoba Brown Metallic, Magellan Gray Metallic and Arctic Gray Metallic.

The packages offered in the US include Autobahn Package, Cold Weather Package, Driver Assistance Package, Executive Package, Interior Design Package, Luxury Rear Seating Package, M Sport Package and Rear Executive Lounge Seating Package. The Executive Package includes fold-down laptop table, integrated screens in the headrest, down pillows in the second row, and reclining and heated seats.