Royal Caribbean International introduces a cruise line brand advertisement that encourages millennials to cruise. The cruise line brand new campaign is attempting to change their perception by showing that cruising is more than just playing shipboard game and fancy buffets. The Miami-base cruise brand is also launching the Periscope campaign, marking to be the first one in cruise industry.

The Royal Caribbean's new campaign ad, "Come and Seek" is luring millienials to experience the world of cruising. The cruise line commercial was launched last week, Monday showing the highlight activities including, onboard adventures like ziplines, rock climbing walls, the FlowRider surf simulator and the RipCord by iFly skydiving experience, Fox News reported. The commercial also uses tagline phrases "You are not a tourist" and "This is not a cruise" implied by the cruise line brand that cruising is an "immersive experience."

According to Skift, Royal Caribbean will also use a campaign with the use of Periscope. The campaign will be launch on November and it is considered to be the first on the cruise line industry. Periscope on cruise ad will have debut on the billboards of New York City. The chief marketing officer of Royal Caribbean Cruises, Jim Berra said, "The campaign really stems from thinking about the new-to-cruise audience target we want to attract. If you look at how they make vacation decisions, destination is king."

The Travel Pulse also reported, the president and CEO of the company, Michael Bayley also clearly stated their purpose, "Our mission is to disrupt and challenge misperceptions and invite the next generation of travelers to experience Royal Caribbean. Our guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses. With our new campaign, we will show these travelers what our guests already know and love."

Royal Caribbean's new campaign was not only to invite the millennial first time cruisers and changing their view about cruising. But they are also showing their cruise line brand is growing and innovating.