Twitter announced that it can now rewind and fast forward GIFs shared on the social media platform through an app called "ScratchReel."

The Verge reported that the new feature works on Twitter's mobile apps and on the web. The social media company has been testing this new feature in beta tests for the past few weeks. The GIF images can only be checked out in the Twitter platform. By moving the mouse cursor or the finger from left to right, the image will also fast forward or rewind. In a nutshell, ScratchReels are GIF images that can be controlled using a finger or the mouse cursor. This means the users can control the GIF animation. This new app was developed by SnappyTV, which Twitter acquired just last year.

According to Snappy TV's account, its service is the quickest way for brands and companies to create and share images and videos. There were not much news about SnappyTV since it was bought, but one year after, it seems like Twitter is finally about to get some return of investment. There are no official news whether the new feature is available to all GIF images in the platform as reported by The Next Web.

Snappy TV allows organizations to take live broadcast and cut them into clips and edit them into something more fun, which is very popular in social media sites. Big names and brands are expected to soon use this feature for interactive commercials.

In a report by WebProNews Twitter said, "One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it's important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos."

ScratchReels goes along with Moments, which is a feature that Twitter recently launched. Marketers will definitely take advantage of this new app for GIF images.