Japanese electronics global major Sharp Corporation is roping in its own employees to buy the company's products. Reports said that Sharp has even set targets for employees depending on their positions.

The electronics giant is reeling under pressure in selling loss-making LCD business. The company suffered a huge loss in the third quarter and is facing stiff competition from China and Taiwan. 

After being bailed out twice in three years, the struggling Sharp Corporation is again charting new strategies to boost sales volume.

Banks are pressurizing Sharp to speed up the process of selling the loss-making LCD business. The Japanese electronics giant is exploring all the possible ways with several companies in order to offload the LCD line.

Sharp Corporation is encouraging staff to purchase its own products rather than that of competitors. It has given employees- ranging from executives, managers and other staff- a sales quota to buy themselves Sharp products.

However, Sharp denied such reports and said it's voluntary for employees to buy products.

According to a media report, Sharp is said to have set a target for employees. Company executives should buy a minimum Yen 200,000 ($1,622) worth products by the end of January 2016, while middle managers have been asked to buy at least Yen 100,000 ($811) of products. Yen 50,000 ($405) was set for frontline staff.

In a BBC report, Sharp's electronics head Yoshisuke Hasegawa  had admitted to asking employees to purchase the company's products as it helps it overcome the present adverse conditions.

Cheaper LCD screens and other electronics products from China and Taiwan are impacting the Sharp's performance in the market. 

Sharp posted 86 percent drop in operating profit during the third quarter ending September 2015. The ailing LCD unit registered a loss of Yen 12.7billion ($102million). Sharp has also trimmed its headcount owing to mounting losses.

Meanwhile, The Financial Times relays a consensus by 13 investment analysts that Sharp Corporation would underperform in the market.

The electronics major recorded revenues of Yen1.2797 trillion for the first half and missed the market forecast of Yen1.285trillion.The revenues were below 4.81 percent at Yen 2.786 trillion. 

Kyo Ontani, the spokesman for Sharp in Japan, said that no targets were set for staff to buy the company's products.

The company has not decided on what products should be on sale for employees. The sale for staff is taking place, but it's totally voluntary, the spokesman said.

Sharp is a leading global manufacturer of television and solar panels. It withdrew from television market in North America. Sharp is suffering from stiff competition from cheaper products made in China and Taiwan.