After serving English sheep farmers to Red Cross volunteers and Generals to Queens, The Land Rover Defender's 70-year run will end on January 2016.

The 23,100-pound Land Rover is outdated with features that haven't kept up with the latest safety standards, according to a report by Bloomberg. The vehicle has lost its flagship because it relied too long on the rural consumers. It missed to see that there are more and more urbanized drivers who are in need of a convenient vehicle around the city. It barely passes the pedestrian safety standards, its carbon-dioxide emissions are not good, and it has no technological advancements.

"It's time to move to a new chapter," said Jaguar Land Rover's head Nick Rogers. "We want to move forward with a new car."

The two-millionth Series Land Rover and Defender was even commemorated during the Dubai International Motor Show (DIMS) 2015 held on November 10 to 14, according to Albawaba. During the DIMS 2015, the custom-built Defender 2,000,000 was showcased for a final public appearance.

According to The Sun Daily, Jaguar Land Rover recently launched the impressive Land Rover Defender Limited Edition, which is a tribute to the original model that will cease production early next year. The limited edition's unique features are a roof rack, chequer plate set, side protection runners, increased air intake, A-frame bar and kit protection installation, step bumper assembly in its rear, four spotlights, winch accessory kit, 9.5cti WARN electric winch, bumper mounting, Santorini Black paint job, and five off-road tires.

One of the major reasons why the company will discontinue the Defender's production is the increasing demand for sport utility vehicles, which has increased by 37 percent to almost 26 million cars in the next three years. The vehicle is expected to sell 20,000 in 2015. This is a significant decrease from the 56,000 it sold during the 1970s. During its seven decade run, it sold a total of over 2 million cars.