Top 5 brands millennial women love are mostly athletic brands
Athletic brands' popularity among millennial women has skyrocketed according to new Goldman Sachs survey.
The bank surveyed Teen Vogue's "It Girls," a fashion trend setter among young women ages 13 to 29, to determine the most popular fashion, retail, and beauty brands in the market today. According to Street Insider, the "Love List" showcases the most loved, the most popular, and the most talked about brands by Vogue's fashion influencer.
The level of "love-ability" is based on the brands familiarity, affinity, and how the brand is being discussed by the respondents. The Business Insider reported that the popularity of athletic brands among millennials have drastically increased in 2015. Kylie Jenner constantly posts pictures of herself wearing Adidas gears, which helped boost the ranking of the brand. Nike even reached the top five of the list. Beauty brands are still well-loved and are still perched comfortably on the top spots of the list.
This is the third yearly "Teen Vogue-GS millennial brand survey" of Goldman Sachs as the holiday shopping season fast approaches, according to Bloomberg. The tea is led by Lindsay Drucker Mann. Big brands like MAC, Sephora, PINK, Free People, Forever 21, Victoria's Secret and H&M have been on high positions for three consecutive years.
Sephora is on the top 5 spot with a familiarity level of 91.5 percent, an affinity level of 92.9 percent, word of mouth of 74.3 percent, and composite of 82.9 percent.
Nike is at number four with a familiarity level of 93 percent, an affinity level of 83.6 percent, word of mouth of 76 percent, and composite of 84.2 percent.
Meanwhile, Victoria's Secret is at the top three spot with a familiarity degree of 95.6 percent, an affinity level of 81.5 percent, word of mouth of 78.3 percent, and composite of 84.8 percent.
Pink Victoria's Secret is second with a familiarity degree of 93.7 percent, an affinity level of 81.9 percent, word of mouth of 80.1 percent, and composite of 85.2 percent.
Finally, Forever 21 is at the top spot with a familiarity degree of 96.9 percent, an affinity level of 81.4 percent, word of mouth of 83.5 percent, and composite of 87.3 percent.