Publicis to buy US digital ad firm Sapient for $3.7 billion

Publicis (PUBP.PA), the world's third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient (SAPE.O) for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.

Nov 03, 2014 7:27 AM EST