SuperAwesome, Poki online games develops safe ads platform for kids, ensures VTech Hack won't happen again

London-based SuperAwesome collaborated with the Poki online games to develop AwesomeAds that offers a safe advertisement program for kids.

Venture Beat reported that the project targets the U.S. family gamers and aims to provide a safer advertisement campaign for children. The new digital advertising platform makes sure that kids will not be lead to ads that violates privacy regulations. This only shows that the digital kids market is a growing industry and is seen to go up to $2 billion by 2018. 

This new technology comes after a hack on VTech exposed vital information from children. Earlier, Reuters reported that hackers stole vital information from more than 6 million children who have Kidizoom smartwatch or the VTech InnoTab tablet. This shows that tech products for kids have weak security.  

The hack put at risk profiles of 6.4 million children and 4.9 million parents all over the world. The information taken include names, email addresses, passwords, IP addresses, mailing addresses, and more. The hacked information on children is limited only to names, genders, and ages.

CBS News gave a few tips to protect the children after the VTech hack. According to the article, parents should manage or somehow regulate what information their children are putting on their online accounts. This is an added responsibility for parents. This is very difficult, especially with the teens and their social media activities.

Meanwhile, SuperAwesome and Poki will launch a kid-safe ads and brand integration aimed for family gamers with their kids in the US Poki community. The companies make sure that their platform adheres to the Children's Online Privacy Protection Act, which is already used by other firms such as Spin Master, Mediacom, OMD, Warner Bros., Lego, and Hasbro.

The platform is expected to reach up to 250 million children per month, 90 million unique viewers from the US. Poki gets 35 million active users per month, with 2.3 million of that coming from the US.