Twitter’s Project Lightning named ‘Moments’ Announced, Twitteratis are Excited

Twitter's all-new upcoming feature Project Lightning supposedly coined as 'Moments' is set for a launch later this year.

In a recent interview with The Telegraph, Kayvon Beykpour, Periscope co-founder unraveled the name of this feature, which will curate and help the users to track live news and events in real time.

Project Lightning will serve the users of Twitter with curated tweets, videos and news. It can entail updates or news from a music concert to some major sports match or breaking news. For mobile users, these curated feeds will show up live in an all-new designed menu, where users will be served with curated news feeds on a daily basis. The aim is to fire up live events and feeds in a way that the users find it hassle-free to navigate.

Basically, Project Lightning 'Moments' will create an aura around any trending news of topic that people are talking about, according to Buzzfeed.

This is very much on the likes of Snapchat on how they handle current events and news. A team of news curators and editors led by Katie Jacobs Stanton, VP of Global Media at Twitter, will be accentuating the core aspects of an event for the users to check them in real time as and when the event takes place.

Twitter's another major breakthrough with 'Moments' is that the feature will work for users who are not logged into their accounts as well, since the curated stream of news can be followed from the homepage of website. This shuns the need for signing up to consume live events and news content.

"It's a brand-new way to look at tweets." "This is a bold change, not evolutionary," said Kevin Weil, SVP Product at Twitter.

User growth and sustainment is something that Twitter is enduring with since quite a time now and Project Lightning is aimed to address this problem quite diligently.   

Unfortunately, we will have to hold on before trying out Project Lightning until Twitter rolls it out in few months from now.

Is Project Lightning going to strike the right chords for Twitter? It would be too early to speculate what Project Lightning will curl up for the most-loved microblogging website across the globe, but we hope for something better in the pipeline.

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