A mere 30-second ad can cost as much as $5 million, a staggering 11 percent increase since the most recent Super Bowl.

CEO of CBS, Les Moonves, revealed that these ads are becoming more profitable than ever. He adds that this is a consequence of the upcoming Super Bowl 50, which will also be aired by CBS. The big event is scheduled on February 7 next year at the Levi's Stadium, Santa Clara, California.

This time, CBS will simultaneously stream ads and broadcast them on TV and the $5 million is packaged because viewers will buy live streaming and air time.

Previously, a 30-second ad costs $4.5 million during Super Bowl 49 and three years ago it was just $3.8 million. Obviously, Super Bowl ads costs are rising each year.

Moonves emphasized that the upcoming Super Bowl will bring them high profits this year and that he doesn't see any disadvantages in terms of both live and air streaming.

CBS is said to undergo their biggest year so far in NFL programming, which will include Thursday and Sunday games.

CBS revealed that they experienced a 1 percent increase in revenue for the second quarter. However, their profit fell by 24 percent mainly due to their expenses and investment in new digital services. Although other investors are uncertain about the changing behavior of consumers in terms of viewing, Moonves is confident that the company can keep up with the trend in an interview with Seeking Alpha.

It can be recalled that the most recent Super Bowl has become controversial with the accusation that Tom Brady, New England Patriots quarterback, tampered or at least knew that there was something wrong with the ball, which could have affected the game against Indianapolis Colts.

The controversy could be behind the Super Bowl's increasing audience as evidenced by the interest of fans on the Deflategate ball offered in the auction.