A successful business would not run smoothly without loyal customers.  In a business world full of competitors struggling for a bigger consumer share in the market, you have to find ways to create loyal customers.  Learning how to get customers buying your product or service is not enough, you also need to know to keep them coming back.   

A customer is a person, company, or other entity that buy goods and services being produced by another person, company, or other entity.

First, you need to provide excellent customer service.  Whatever the size of your business, excellent customer service is what customers need to keep them coming back.  Acknowledge their issues, and be knowledgeable of the product you are selling, just in case a customer asks something about it, you know how to the answer.

Customer service is how you take care of the customer's needs by providing and delivering professional, helpful, high-quality assistance before, during and after the customers' requirements are met.

Second, you must learn how to handle customer problems and complaints.  Customers are always right, but do you agree?  Sometimes there are difficult customers but you still have to be professional.  Provide your customers the contact information in case they have some concerns or complaints.

Make sure that they have someone to meet or talk to in especially when a customer is disputing a charge and a real-life person is better talking to instead of a talking machine.  Learn how to acknowledge empathize.  Be true to your words and never promise anything you know you cannot do.

Third, offer rewards and incentives.  Everyone loves free stuff and you can make happy customers by giving gifts such as gift certificates, discount coupons or a frequent shopper points.

Fourth, make use of the web and social media to make your presence felt.  Creating your own website will give insights to customers about your business as well as your brand.  It is where they will get information what could they expect from your product or business.

Fifth, be excellent at what you do.  Provide your customers with superior products or services.  Doing so, will keep your customers coming back to buy your products or services.