If you are running a business, it is a must that you seek the assistance of social media.  It is a proven powerful tool that engages the audience that in the long run will become your loyal customers.

There are different platforms that you can use for free.  One social networking site is the Facebook where you can set up an account and start posting.  The issue is the span of your reach. 

Since there is lots of information being shared on different platforms, the networks themselves have no choice but to filter out some updates to be viewed by their intended recipients and to let others go unseen.

The managing director of We Are Social Singapore, Don Anderson said, "The inability of some brands to respond effectively and in a timely manner often comes down to their internal set-up. 

Have they recognized the shift in behaviors around information sharing and consumption?"  He also agreed that expediency is critical when it comes to social media response.

Anderson added that companies should consider investing in its social media infrastructure which is a combination of people, training, tools and planning for provided flexibility for quick response to situations that call for urgency. 

He said, "And above all, are they actually listening and analyzing the conversations in social around their brand, competitors and the particular issues at hand?" 

Even so, brands should not be over-reliant on data and a balanced approach should be observed when it comes to putting together a social media strategy.  There are many methods that you could start investing in social media marketing the accurate way and here are some of the few effective ways.

You have to start on small goals and achieve them.  Although there is no inadequacy in social media channels and platforms, it is necessary to consider that different companies vary in their goals and how they set about to achieve them. 

The path to a successful social media is strategy is often unique to an organization.

You have to start listening to the conversations.  According to John Box, executive director of Meltwater Asia Pacific, "Listening is not just about looking at your brand." 

When it comes to building a social media strategy, it is also important to study the talking points in the industry in order to benchmark the company's social media strategy against its competitors. 

Therefore, lending your ear to the right conversations together with the right tools in place for gathering insights is vital for a successful social media strategy.

You have to use the right marketing tools.  Because of the never-ending updates and upgrades on almost all social media platforms, so you have to be sure the one that you decided to utilize will best suit your goals, your brand and what you are trying to achieve.

You have to choose the right people.  Select a well-trained team with great expertise that is applicable to media.  Investing in social and digital media is still a distinct new phenomenon, business should be equipped with the needed skills in order to maximize on its ROI.