Markets

Despite poor stock market performance, good things are on the horizon for Twitter, said analyst

SunTrust analyst Robert Peck said Twitter's future looks bright.

Peck points out a few positive catalysts for Twitter despite its stock falling mid-August below $26, which is lower than its initial public offering price.

Some of the major things that could push Twitter's stock higher is the new CEO, the various product launches, and new partnerships. All these factors will drive user growth and revenue to the giant tech company. Peck expects the company to name a new CEO by Labor Day. He also expects the company to have a triumvirate leadership structure that would include Adam Bain, and co-founders jack Dorsey, and Ev Williams. 

Dorsey serves as the interim CEO while the company looks for someone to fill in the position, after Dick Costolo stepped down June.

Users should expect fresh features as Twitter is working on several new products. Twitter has been heavily critizised for not being able to attract mainstream consumers.

The company has 95% brand awareness, but only 30% penetration. The new products are expected to boost engagement and attract more users. One of the features is "Project Lightening," which will make Twitter more user-friendly. It will be out on October.

It also tied up with Google so that it will pop out on the search engine when users look for breaking news, celebrities, and politicians. Twitter is also making distribution deals with Flipboard, The New York Times, Yahoo, NFL, and ESPN.

But Speck expects Twitter to grow exponentially by improving monetization based on its existing user base. This includes the 500 million people who aren't logged in, but will soon see Twitter pop up all over the web.

Twitter will also work with Google's DoubleClick to develop a "buy button" to make it easier for e-commerce companies to sell on their platform.

Ultimately, Pech suggests that investors should be patient to see proof of an increase in the giant tech company.


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