CNBC just announced  that Hyatt is in advanced deals  to buy Starwood. Moreover, Hilton Worldwide officials stated that they like the chain's position and claim the game plan wouldn't change if Starwood indeed is involved in a merger with Hyatt.

Hyatt Hotels is in talks to buy Starwood Hotels & Resorts in a deal that is said to be as little as a week away, sources told CNBC. Under the agreement of both parties, Hyatt management would trade control of the combined companies. In addition, deals between the two companies have been going on for weeks.

According to Skift, Hilton also addressed questions regarding threats from Airbnb as it looks for ways to appeal to corporate travelers. It also claimed that Airbnb does not pose any threats to Hilton's core values. Hilton officials added that Airbnb's competitors lie more in the extended stay category, a 180 from statements made by Extended Stay America during its earnings call on Tuesday when officials stated that Airbnb operates in a different space and caters to a different core business.

Hyatt and Starwood are two popular chains with miles-and-points aficionados and have above average elite benefits to their most valued customers. However, both have relatively small marks with about 500 and 1,500 properties, respectively. They fail comparison of the industry: Hilton, Marriott, and IHG all have 4,000 to 5,000+ hotels.

In a third quarter 2015 earnings call with analysts, Hilton Worldwide made clear that it is not bidding to attain Starwood amidst reports that Hyatt Hotels. Moreover, three Chinese companies are also pursuing Starwood, as reported by The Wall Street Journal. Hilton Worldwide CEO Chris Nassetta and CFO Kevin Jacobs agreed that they don't view a potential Starwood combination with another company as a threat. They also added that it wouldn't change Hilton's strategy. "Hilton is not involved in the process in any way, and it is not worried," an official claimed, and went on that the Hilton network is a formidable one.

For now, reports claim that the deal between Hyatt and any other chain or between Starwood and any other chain entails greater risks. And many critics claim that this may not solve the growth needs of either company. Allegedly, this doesn't give Starwood the scale it needs since it would triple the size of Hyatt, although not in the areas where they see the greatest potential. Both chains are heavily invested in China as well.