Target launches Instacart delivery service for its shoppers in San Francisco

Following the success collaboration with the fast growing retail delivery service Instacart in Minneapolis, the retail company Target Corporation is now expanding the service with Instacart in San Francisco.

The service allows customers in the San Francisco Bay Area to order fresh food, non-perishable food items, health and beauty products, pet and household supplies, and selected baby items and have them delivered to their homes in as little as one hour.

President of Target.com Jason Goldberger said that the company had received great feedback from its first collaboration with Instacart in September, so Target is willing to expand the offering to the consumers in San Francisco.

He added that the company's goal is to make grocery shopping easier and more convenient so that the guests can shop with Target whenever, wherever and however they want.

Target chose San Francisco, the Instacart's hometown, as the second area of its Instacart service expansion since its the biggest market for Instacart.

Nilam Ganenthiran, Vice President of Business Development and Strategy for Instacart, according to Market Wire, said that demand for Target exceeded the company's expectations in Minneapolis, and the company is very excited to expand the partnership to the Bay Area.

He added that Instacart gives all types of retailers the ability to offer the convenience of delivery without the logistical hassles or capital expenditures and that the company is pleased to provide the customers opportunity to shop at Target through Instacart.

To use Instacart service, the shoppers will be charged start at $3.99 per order depending on size and delivery periods. Instacart's other retail partners include Whole Foods Market Inc., Petco and local supermarkets in 18 metropolitan areas including Miami, Seattle, and New York.

Target offers consumers in the Bay Area an alternate way to shop. The store also has Curbside service in San Francisco.

Curbside allows consumers to shop directly from their mobile phones and pick up right in front of the store through the Curbside app.

Comparing the Instacart with Curbside service, Consumerist reported, that it appears that Instacart shoppers can order only groceries while Curbside pickup shoppers can order anything in the store that will fit in their car.

Beside the Instacart service, the market chain Target also launches its website globally this month. Target has been one of the early e-commerce leaders in the U.S. with a strong focus on mobile and fulfillment.

The site's service has now been made available to shoppers in more than 200 countries. The site also enables customers in the U.S. to ship orders globally.