With today's smart technology era, checking page by page on travel guide brochures and books or even going on shopping buildings will soon be part of the past trend. Traveling has been made easy with smart technology today through mobile gadgets and internet markets. With the help of mobile travel technology, traveling related concerns like the recommendation for vacation destination, hotel and airline books and reservations, best restaurant locations, travel related purchasing can be manage without a sweat.

According to Skift, people relying on their mobile phones for travel purposes are in high numbers, including, booking for airline flights, hotels reservations and other travel purchasing is recorded with $96 billion, or 12.5 percent of global online travel sales, made through mobile devices in 2014.

The Euromonitor International also provided a Global travel update for the year 2015. The mobile channel is finally coming of age, providing consumers with on-the-go booking and information, as well as secures payment options. Online travel agents are the driving force behind mobile travel sales worldwide.

Simon Press, the World Travel Market (WTM) senior director said the opportunities that smart technology offers travel companies are endless and we have only scratched the surface. He added, "It won't be long before personalized suggestions created from cross-checking consumers' preferences and current location with online inventories of local travel services and activities will become the norm."

Mobile technology is greatly helping the travel companies. The popularity of online travel company like Booking.com and Expedia all over the world made travel arrangement convenient. Travel apps also provide the bridge into interactive customer service They considered the smart mobile technology as the beacon of hope as it improves the overall customer experience, helping companies compete and win new customers, the HSL wrote.

For mobile travel users, it greatly affects their travel experience and decisions. And as the travelers tastes are diversifying, travel firms are not having difficulties in learning and predicting their customers' wants and needs.